Practical SEO for small businesses.

Practical SEO for your services and the people searching for them. Clear priorities, useful content, technical improvements and straightforward reporting.

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ILLUSTRATIVE SEO WORK · FICTIONAL BUSINESS

From a finding to a useful page

01 / AUDIT FINDINGA generic page title: “Home”

The page does not clearly describe the service or the area the business serves.

02 / PROPOSED IMPROVEMENT

example.test / office-cleaningOffice cleaning in Essex | Example Clean

Cleaning for local offices. Explore the service, areas covered and how to request a quote.

03 / REPORT & NEXT ACTIONChange recorded. Search data reviewed.

Check indexing and relevant Search Console queries over time. Agree the next content improvement.

An example of the work, not a customer result or ranking promise. Search engines may rewrite titles and descriptions.

SEO YOU CAN FOLLOW

Find the issue. Make the change. Review the evidence.

Practical SEO starts with your actual pages and business priorities. Rankings and enquiry volumes are not guaranteed.

Follow the steps, at your pace.

Illustrations explain the process. They are not a live activity feed.

Find what needs attention.
I review the agreed pages and available search data. We separate observed problems from assumptions and decide what matters to your business.
Prioritised findings with a reason
Improve the agreed pages.
Work may include clearer content, titles, useful internal links and technical corrections. Your package or proposal defines the work included.
Documented, scoped improvements
Human decision
Review what changed.
Where data is available, we compare it with the starting point, explain the limitations and agree the next priorities.
An understandable review and next steps

THE WORK INVOLVED

Know what you’re getting.

Find the priority

Review the agreed pages, search queries and technical issues. Choose the work most relevant to your services and customers.

Improve the agreed pages

Write or refresh the pages in your monthly plan, fix the agreed technical items and connect related content.

Report and review

A monthly report records completed work, Search Console trends and the next priorities. Search visibility and enquiries are outcomes to monitor, not guaranteed deliverables.

CLEAR STARTING POINTS

Find the right starting point.

Choose the level of help your business needs. We’ll work through the details together before you commit.

Monthly prices are for each service period. Your agreement sets out the scope, payment and cancellation terms.

Essentials

£800 / month

Billed monthly

Keep your key pages moving forward with regular checks, one new page and one existing-page refresh each month.

First month: baseline audit and prioritised 90-day plan within the monthly allowance
Up to 1 new service or article page per month; up to 600 words each
Up to 1 existing-page refresh; up to 600 words each

Delivery details and support

One consolidated revision round per page; you approve factual and specialist claims
Up to 2 hours of agreed technical fixes, research and internal linking per month
Track up to 10 agreed queries and 2 relevant competitors
Up to £100/month included for approved outreach research, relevant listings and content promotion; no guaranteed links
Monthly written report and one 30-minute review call

Discuss this package

Growth

£1,495 / month

Billed monthly

Build out useful content and improve more existing pages, with time for technical work and outreach planning.

First month: baseline audit and prioritised 90-day plan within the monthly allowance
Up to 2–3 new service or article pages per month; up to 600 words each
Up to 2 existing-page refreshes; up to 600 words each

Delivery details and support

One consolidated revision round per page; you approve factual and specialist claims
Up to 3 hours of agreed technical fixes, research and internal linking per month
Track up to 20 agreed queries and 3 relevant competitors
Up to £300/month included for approved outreach research, relevant listings and content promotion; no guaranteed links
Monthly written report and one 30-minute review call

Discuss this package

Competitive Growth

£2,495 / month

Billed monthly

More monthly content and technical work for businesses with a larger backlog and competitive search topics.

First month: baseline audit and prioritised 90-day plan within the monthly allowance
Up to 4–5 new service or article pages per month; up to 600 words each
Up to 3 existing-page refreshes; up to 600 words each

Delivery details and support

One consolidated revision round per page; you approve factual and specialist claims
Up to 5 hours of agreed technical fixes, research and internal linking per month
Track up to 40 agreed queries and 4 relevant competitors
Up to £700/month included for approved outreach research, relevant listings and content promotion; no guaranteed links
Monthly written report and one 30-minute review call

Discuss this package

Authority Accelerator

£3,995 / month

Billed monthly

Bring content, technical improvements and outreach into one plan for several services or topic areas. We agree priorities and capacity together.

First month: baseline audit and prioritised 90-day plan within the monthly allowance
Up to 8–10 new service or article pages per month; up to 600 words each
Up to 4–6 existing-page refreshes; up to 600 words each

Delivery details and support

One consolidated revision round per page; you approve factual and specialist claims
Up to 8 hours of agreed technical fixes, research and internal linking per month
Track up to 60 agreed queries and 5 relevant competitors
Up to £1,250/month included for approved outreach research, relevant listings and content promotion; no guaranteed links
Monthly written report and one 30-minute review call

Discuss this package

Accounts, extra costs and support

Your quote confirms the final price, any applicable VAT, delivery dates and included support. Development tools used by CDM are included in the scoped fee. Your monthly plan defines the content, technical allowance and approved third-party spend. Additional work needs separate agreement.

BEFORE WE START

A few useful answers.

What happens in the first month?

The baseline audit and roadmap use the same monthly technical allowance. We confirm which content and fixes fit before starting. The lower end of each page range is the planning baseline; extra pages within that range depend on agreed briefs and approvals.

What do I need to provide?

Access to the agreed site and analytics, accurate service information, suitable images and timely approval. Specialist research, original photography, legal review, major development, translation and additional pages need a separate scope. Unused monthly capacity does not roll over unless the agreement says otherwise.

What does the authority budget buy?

An agreed allowance for outreach research, relevant business listings and content promotion. Placement and publisher approval are not guaranteed. Paid placements must be disclosed and appropriately tagged. Any unused or additional third-party spend is reconciled as stated in your proposal.

Can you guarantee rankings or enquiries?

No. Search results depend on competition, demand, your site and search-engine changes. The commitment is the written scope of work and reporting; larger packages increase capacity, not certainty or speed of results.

How does annual billing work?

The published annual price covers 12 months paid upfront, equivalent to 11 monthly payments. The proposal confirms start date, monthly deliverables, cancellation, refunds and renewal before you commit. Monthly billing is available at the listed monthly rate.

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