Look at the site you have.
We review the key pages, customer journeys and available evidence. I identify what to keep, simplify or replace within the agreed scope.
A focused set of priorities
SERVICES / WEBSITE REDESIGN
Website redesign that builds on what works.
A more useful website starts with understanding the one you have. Review the content, navigation and enquiry journey, then agree a redesign that fits your business.
● ● ● Kennway Francis · CDM website design
A clear service structure and enquiry routes for a specialist professional practice. Screenshot of CDM’s completed design; the live site may have changed.
Explore the brief and delivered work →A CONSIDERED WEBSITE REFRESH
Keep what works. Improve what gets in the way.
A redesign begins with understanding the current website, so useful content and important customer journeys have a place in the new version.
Follow the steps, at your pace.
Illustrations explain the process. They are not a live activity feed.- Human decision
Make the offer easier to understand.
I reshape the agreed pages around your current services, with clearer navigation, content and layouts for different screens.
A working redesign for your review - Human decision
Plan a careful changeover.
We check forms, important URLs and agreed redirects before deployment. You receive access and guidance for the updated site.
A checked migration and handover
THE WORK INVOLVED
Know what you’re getting.
A clear page plan
Agree the audience, page list, enquiry route and content responsibilities before choosing a platform. The listed packages cover brochure and service websites.
Improve and migrate carefully
Refresh the agreed pages and map their existing URLs. Move the specified text and images, then check forms, links and mobile layouts.
Handover in your accounts
Your hosting, domain and paid apps stay in accounts you own and pay directly. Deployment assistance, access handover and any ongoing support are agreed separately from supplier bills.
REAL WEBSITE WORK
See what that looks like.
Training and professional services, with different customers and different journeys. Screenshots show CDM’s design work; the live sites may have changed.
Course2Career
- The customer need
- Explain professional training options and help visitors find a suitable course.
- What I built
- A course-led website with programme cards, career pathways, FAQs and clear contact routes.
- What the client received
- A branded website that organises training information and the steps to enquire or enrol.
Kennway Francis
- The customer need
- Make specialist insolvency services easier to understand and enquiries straightforward.
- What I built
- A professional services website with clear service information, team profiles and prominent enquiry routes.
- What the client received
- A website presenting the practice and its services, with a link to the existing creditor portal.
These examples show website design and content presentation. No traffic, ranking or sales results are claimed.
CLEAR STARTING POINTS
Find the right starting point.
Choose the level of help your business needs. We’ll work through the details together before you commit.
Essential Redesign
£799
One-off project feeA scoped refresh of up to 5 brochure or service pages. Custom applications and integrations are separately quoted.
- Up to 5 pages using one adapted theme
- Responsive layouts, one contact form and standard navigation
- Page titles, descriptions, sitemap and indexing settings for the included pages
Delivery details and support
- You supply approved text and images; formatting and image sizing included
- 1 consolidated design/content revision round before sign-off
- Migrate text/images for the 5 pages and map up to 5 old URLs to their replacements
- Privacy links and consent controls for the agreed tracking; you supply approved policy text
- 3-week target after content/access approval; confirmed in the proposal
- 1 month of fixes for faults in the agreed delivered work; new changes excluded
OPTIONAL EXTRAS
Discuss this package - Additional Pages: £100 per page
- Copywriting from your brief, up to 250 words/page, one revision: £50 per page
- Monthly Maintenance: £99/month
Growth Redesign
£1,499
One-off project feeA scoped refresh of up to 10 brochure or service pages. Custom applications and integrations are separately quoted.
- Up to 10 pages using up to 3 reusable page layouts
- Responsive layouts, one contact form and standard navigation
- Page titles, descriptions, sitemap and indexing settings for the included pages
Delivery details and support
- Edit your supplied draft copy: up to 250 words per included page; original research and long-form copy excluded
- 2 consolidated design/content revision rounds before sign-off
- Migrate text/images for the 10 pages and map up to 10 old URLs to their replacements
- Privacy links and consent controls for the agreed tracking; you supply approved policy text
- 4-week target after content/access approval; confirmed in the proposal
- 2 months of fixes for faults in the agreed delivered work; new changes excluded
OPTIONAL EXTRAS
Discuss this package - Additional Pages: £90 per page
- Standard shop setup: up to 5 supplied products, one payment gateway; subscriptions/apps extra: £399 one-off
- Monthly Maintenance: £89/month
Premium Redesign
£2,499
One-off project feeA scoped refresh of up to 20 brochure or service pages. Custom applications and integrations are separately quoted.
- Up to 20 pages using up to 4 reusable page layouts
- Responsive layouts, one contact form and standard navigation
- Page titles, descriptions, sitemap and indexing settings for the included pages
Delivery details and support
- Edit your supplied draft copy: up to 250 words per included page; original research and long-form copy excluded
- 2 consolidated design/content revision rounds before sign-off
- Migrate text/images for the 20 pages and map up to 20 old URLs to their replacements
- Privacy links and consent controls for the agreed tracking; you supply approved policy text
- 6-week target after content/access approval; confirmed in the proposal
- 3 months of fixes for faults in the agreed delivered work; new changes excluded
OPTIONAL EXTRAS
Discuss this package - Additional Pages: £80 per page
- Custom Software Development: Priced upon request
- Monthly Maintenance: £79/month
Accounts, extra costs and support
Your quote confirms the final price, any applicable VAT, delivery dates and included support. Development tools used by CDM are included in the scoped fee. Hosting, domains and paid applications belong to you, with direct supplier billing. Deployment and optional ongoing care are agreed separately. Custom functionality, integrations and runtime AI/API charges apply only to separately approved features.
BEFORE WE START
A few useful answers.
Who owns and pays for hosting?
You own the hosting, domain and paid application accounts and pay suppliers directly. CDM does not sell new standalone or reseller hosting packages. Deployment/setup and ongoing support are scoped separately. Existing customers keep the commitments in their original agreements.
What counts as a page?
One agreed brochure or service page within the reusable layouts. Product catalogues, member areas, dashboards, bespoke integrations, migrations of large archives and multilingual variants are separate work. The proposal lists the pages and features before work starts.
What does optional maintenance include?
The listed £99, £89 and £79 monthly amounts are package-specific care rates alongside the Starter/Essential, Growth and Premium builds. Each covers a monthly check of the delivered pages and contact form, supported CMS/plugin updates where applicable, and up to 30 minutes of routine text/image changes. The lower rate accompanies the larger initial build; it is not a larger support allowance. Hosting fees, supplier outages, incident recovery, new functionality and unused time rolling over are excluded unless separately agreed. No 24/7 monitoring or response-time guarantee is included.
What happens after launch?
The included one-, two- or three-month period covers correcting defects in the work specified in your quote. Send requests by email; new features and content changes are separately scoped. Optional care begins only if you choose it, with payment and cancellation terms in writing.
Will a redesign preserve my search visibility?
An agreed URL map and redirect checks reduce migration risk. Rankings can still change. Ongoing SEO, large content migrations and remediation of pre-existing problems are not included in a website package.
THE NEXT PIECE
Find the right help for the job.
SEO
A website build includes the agreed search foundations. Ongoing content, technical improvements and reporting are a separate service.
Explore SEO ↗Website design
For a new business or a fresh site, compare the website design packages and their included deliverables.
Explore Website design ↗Enquiry capture automation
Need more than a contact form? Separately scoped automation can record enquiries, acknowledge receipt and notify you.
Explore Enquiry capture automation ↗