Paid vs Organic ROI Calculator
Compare Google Ads CPC costs against projected SEO traffic value over 3–12 months. Get break-even analysis and understand the long-term ROI of organic vs paid search strategies.
Paid vs Organic ROI Estimator
Smart Marketing Budget Comparison
This calculator compares Google Ads (paid advertising) vs SEO (organic search) investment over 12 months. See which strategy gives better long-term returns and when SEO breaks even.
- • Google Ads deliver immediate results but require continuous spending
- • SEO starts slow but builds compound value over time
- • Most businesses see SEO break-even within 6-12 months
- • Uses real keyword data for accurate cost estimates
Why Compare Paid vs Organic Search
Smart businesses analyse both short-term paid results and long-term organic growth to maximise their digital marketing ROI and build sustainable traffic growth.
Cost Efficiency
Understand the true cost per click over time. While PPC gives instant results, SEO delivers compound returns that reduce your cost per acquisition dramatically.
Long-term Growth
See how organic rankings build compound value over time. After the break-even point, organic traffic becomes essentially free while paid requires ongoing investment.
Budget Allocation
Make data-driven decisions about marketing spend. Discover the optimal balance between immediate paid results and sustainable organic growth for your business.
Strategic Planning
Plan your marketing strategy with realistic timelines and expectations. Understand when SEO investment pays off and how to bridge the gap with paid search.