Paid vs organic planner
Compare two acquisition scenarios using costs, clicks and conversion assumptions.
Works in your browserWhat you need and when to use it
Comparing possible marketing budgets. Have ready: Your planned spend, expected visits and conversion rates.
Compare the same period
Illustrative inputs only. Enter your own expected traffic and costs. The tool does not fetch keyword data or predict rankings.
Include agency, content and staff costs where relevant. Organic traffic can take time to build; neither channel is declared a winner from assumptions alone.
Paid scenario
Expected customers5.0Fractional values represent an average.
Contribution after marketing£0Before other business overheads.
Return on marketing spend0%(Contribution − spend) ÷ spend × 100
Customers to cover spend5Based on contribution per customer.
Organic scenario
Expected customers10.0Fractional values represent an average.
Contribution after marketing£500Before other business overheads.
Return on marketing spend100%(Contribution − spend) ÷ spend × 100
Customers to cover spend5Based on contribution per customer.
HOW TO READ THE RESULT
Uses your assumptions over the same period. Organic traffic takes time; the comparison is not a forecast.
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