Marketing return planner
Explore the relationship between campaign spend, enquiries and customer value.
Works in your browserWhat you need and when to use it
Sense-checking a marketing budget. Have ready: Your own spend, conversion and contribution assumptions.
Work through a scenario
Example inputs are prefilled. Replace them with your own assumptions for one consistent period. No data is sent or saved.
Contribution means revenue less the direct cost of delivering the work. Use the same treatment of tax in every input. This tool does not calculate tax.
How the calculation works
Visits × enquiry rate × close rate = expected customers. Customers × contribution per customer = contribution before marketing costs. Other overheads and the time between spending and receiving income are excluded.
Scenario planning only. Results are calculated from your inputs, not a forecast or a promise of return.
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